Affiliate Program for the 7 Principles for Building Strong Families Masterclass
A trusted relationship framework your audience will actually use.
And some of you have been in the audience! If BSF has been meaningful or useful to you, you’re welcome to apply to share it with others.
Partner with RelateGREAT! Academy and earn commissions by sharing a proven, therapist-created framework that helps couples, parents, and families build stronger, more secure relationships.
Our affiliate program is designed for coaches, therapists, educators, content creators, influencers, and partners who want to recommend something meaningful in the world—that is also time-tested effective with thousands of families.
On This Page
See The 7 Principles for Building Strong Families'
Affiliate Resource & Partner Guide
A program you can recommend with confidence.
Thank you for your interest in recommending The 7 Principles for Building Strong Families Masterclass (BSF) to your network.
BSF is a short, self-guided online course created by Jonathan Sherman, LMFT. It offers a clear, strengths-based framework grounded in secure attachment to help couples and families strengthen connection, emotional safety, and everyday relationship patterns.
BSF is not therapy, not treatment, and not a crisis program. It is designed to be practical, non-clinical, and usable in everyday family life.
Affiliates are invited to recommend BSF only when it feels like a genuinely helpful fit for the people they serve.
So you know what you are promoting (the program, the instructor, etc) and what your customers are seeing, see the Sales Landing Page here: RelateGREAT.net/strongfam
Screenshot of what the course looks like in the course catalog.
9.5/10 ★ average rating
Workshop evaluation feedback from thousands of workshop participants over 30 years.
Interested, but not quite ready to apply?
If you’re curious but not sure yet, you can leave your email to receive occasional updates as reminders about the affiliate program.
No spam. No pressure.
You can opt out anytime.
What BSF Is
Screenshot of what the course looks like to the student when enrolled.
A self-guided online course
(desktop and mobile).Strengths-based and non-pathologizing.
Grounded in secure attachment principles.
Designed for couples, parents, and families.
Calm, practical, and usable at one’s own pace.
People use BSF as
A starting point.
A shared framework with a partner or family.
A supplement alongside therapy or coaching.
A refresher or reset during stressful seasons.
Why Affiliate Partners Choose RelateGREAT! Academy
Affiliate Partners choose RelateGREAT! Academy because the work is grounded, ethical, and genuinely helpful. The 7 Principles for Building Strong Families is not hype-driven or trend-based—it’s a practical, therapist-created framework built on decades of clinical experience and real-world application.
Affiliates appreciate promoting a resource they can stand behind with confidence, knowing it supports healthier relationships, stronger families, and long-term growth—not quick fixes or empty promises.
A Note to Therapists, Coaches, & Helping Professionals
At this stage of my career, I am intentionally scaling back direct client work and scaling up my books, programs, and self-guided courses as my primary focus. I am not seeking to grow my therapy or coaching practice further, and I do not upsell or funnel people into private services.
I continue to work with a limited number of clients through my existing referral base, but Building Strong Families is designed specifically as an educational, non-therapy resource that complements—not competes with—the work you’re already doing.
BSF fits in alongside the valuable work you are doing with your clients and enhances your offerings. Many professionals use BSF as a between-sessions resource, a value add-on, or a recommendation they can feel confident making without concern about losing clients or referring people away from their care.
You are welcome to:
1. Share it on a case-by-case basis (there is no minimum quota).
And/or...
2. Promote it as much as you want to make as much as you want (there is no commission cap limit), as some therapists and coaches use affiliate marketing as an additional income stream for products, programs, and services that align with their work.
Either way, it's a win for you, for me, and for as many individuals, couples, parents, and children we can reach to become more securely attached, emotionally intelligent, skillful, and loving in their families.
Testimonials:
Why Affiliate Partners Feel Comfortable Recommending BSF
“I’m careful about what I share with my audience. Jonathan's 7 Principles Building Strong Families is something I recommend when people ask for something thoughtful and practical — not another quick fix. It fits naturally into conversations about relationships and family life.”
— Content creator/influencer
“I've been an affiliate marketer of products for years, however, I don’t promote many programs. But this one felt different. Building Strong Families isn’t flashy — it’s solid. That’s why I’m comfortable recommending it.”
— Affiliate Marketer
“People often come to me wanting guidance but not necessarily counseling. The Building Strong Families book and masterclass has been a helpful resource I can recommend. It’s grounded, respectful, and gives families something concrete to work on without pressure.”
— Pastor
“Parents often ask for resources they can actually use. Building Strong Families gives our students' parents a framework that’s clear and accessible, without overwhelming them or making them feel like something is ‘wrong.’”
— School Principal
“We’re always looking for resources that support employees’ personal lives without crossing into therapy. The BSF program (book and course) works well because it’s educational, accessible, and respectful of different family situations.”
— HR Director
“I shared BSF because it genuinely helped my own family. When friends ask what’s worked for us, this is something I feel good passing along — and it’s been nice earning a little extra by recommending something I believe in.”
— Stay at Home Mom (SAHM)
Who BSF is for
Couples who want to strengthen their relationship.
Parents who want to be more intentional.
Families navigating stress or transition.
People who want a non-clinical resource.
Those not ready for therapy, or who want something complementary.
Who BSF is not for:
Building Strong Families is not for couples or families seeking crisis intervention, intensive therapy, or immediate conflict resolution — it’s designed for intentional, non-clinical growth.
Between-Sessions Use Case
(For Therapists)
Many therapists use Building Strong Families (BSF) as a between-sessions support — a way for clients to stay engaged with the work without feeling overwhelmed or over-assigned. Because BSF is non-clinical and strengths-based, clients can explore core ideas around connection, emotional safety, and attachment at their own pace, then bring insights or questions back into session. This often helps sessions move more efficiently, reduces re-teaching, and gives partners a shared language that supports the therapeutic process rather than replacing it.
Affiliate Details
Course price: $97
Commission: 40% per sale
Earnings per sale: $38.80
Cookie duration: 30 days
(Time window during which referrals are credited)Tracking & payouts: Automated through Systeme.io
Approved affiliates receive full complimentary access to the BSF course so they can review it before recommending it.
How Affiliates Commonly Share BSF
Affiliates share BSF in ways that feel natural and appropriate to their role and audience. There is no required method. Common approaches include:
One-to-one sharing
Via email or text when someone asks for a resource, wants something to work on between sessions, or needs a starting point without committing to therapy.With clients
As a supplement, refresher, or shared framework to revisit outside of sessions.With a broader audience
Through newsletters, email lists, podcasts, workshops, or talks.On social media
Occasional posts or stories framing BSF as a calm, practical resource (not a hype-driven program).
There is no expectation to promote frequently or use sales language.
Some affiliates simply keep BSF in mind and share it when it genuinely fits the moment.
Others actively promote it through their social media and other networks as a way to generate an additional income stream.
See The 7 Principles for Building Strong Families'
Bulk Packages / Practice Licensing
BSF is available through bulk access packages for practices, organizations, churches, schools, and workplace wellness programs.
How Bulk Access Works
Bulk access allows you to purchase multiple enrollments at a discounted rate and distribute them to the people you serve. Each participant receives individual, private access and works through the course independently.
Typical Use Cases
Employee or community wellness initiatives
Therapy or coaching practices
Clergy or faith-based groups
Parenting or relationship education programs
Bulk Pricing
(Regular price is $97 per enrollment)
10–24 enrollments: $75 per enrollment
25–99 enrollments: $60 per enrollment
100+ enrollments: Custom pricing
For bulk access inquiries, contact us, and we'll get you set right up.
See The 7 Principles for Building Strong Families'
Affiliate FAQ
Who is this affiliate program for?
This program is ideal for therapists, coaches, educators, relationship influencers, corporate wellness programs, clergy, podcasters, and content creators who serve couples, parents, or families and want to recommend a practical, research-informed relationship framework.
What am I promoting?
Affiliates promote the 7 Principles for Building Strong Families (BSF)—an online course and resource based on secure attachment, strengths-based practices, and decades of clinical experience. You can see BSF
Who developed this program?
Jonathan Sherman, LMFT, is a Licensed Marriage and Family Therapist, Family Life Educator, author, and speaker. For 30 years, Jonathan has been helping individuals, couples, and families learn how to develop truly GREAT Relationships with others and with themselves through Couples Transformation, Parent Training, and Self-Mastery. More about Jonathan and his background here: RelateGREAT.net
How do commissions work?
Affiliates earn commissions (40% per sale!) for each qualified sale generated through their unique affiliate link. Full commission details, tracking, and payouts to you are handled automatically through our platform, Systeme.io.
Is BSF therapy?
No. BSF is not therapy, treatment, or counseling. It is an educational and informational product, based in:
30 years of experience as a marriage and family therapist, family educator, speaker, and author.
And the larger body of research-based and evidence-based best practices in the family studies field.
Can BSF be used alongside therapy or coaching?
Yes. Many professionals recommend it as a supplement or between-sessions resource.
If I'm a therapist or a coach, will I possibly lose clients who take BSF to an upsell offer?
BSF is intentionally non-competitive with therapy and coaching practices. Jonathan does not upsell his therapy or coaching services with any of his online programs. This is a program to complement and add to the work you are doing to support your clients and enhance your work with them.
Do I need to be a therapist to join?
No. While the program is therapist-created, affiliates do not need clinical credentials. We simply ask that partners share the program ethically and in alignment with its mission of improving family life for individuals, couples, parents, and children.
Do I need to actively promote this?
You can, but no, you don't need to.
Some affiliates share BSF quietly and selectively as needed.
Others share BSF as a part of generating regular income for themselves while getting the word out about strengthening families. Either is totally fine.
Do I get access to the course myself?
Yes. Approved affiliates receive full access at no charge. It's always better to be able to promote something you have confidence in yourself.
Can I share BSF with multiple people at once?
Yes. You can share it on a 1:1 basis to multiple people through an email campaign(s), to your network via social media posts, videos, and even ads. Bulk access options are also available.
Who should I contact with questions?
We've got you every step of the way! We want this experience to be successful for everyone involved. Reply to your affiliate onboarding email or contact our team here.
How do I get started?
Simply click the "Apply Now" button to sign up
Once approved, you’ll receive your affiliate link and access to promotional resources.
We believe the best partnerships are built on
trust, integrity, and shared mission.
9.5/10 ★ average rating!
Workshop evaluation feedback from thousands of workshop participants over 30 years.
Interested, but not quite ready to apply?
If you’re curious but not sure yet, you can leave your email to receive occasional updates as reminders about the affiliate program.
No spam. No pressure.
You can opt out anytime.
Our Commitment to Ethical Partnerships
RelateGREAT is committed to ethical, transparent partnerships. While affiliates are compensated for qualified referrals, we encourage partners to recommend the 7 Principles for Building Strong Families only when it genuinely fits their audience’s needs. This program is educational in nature and is not a substitute for therapy or professional care. Our goal is to support informed, mission-aligned recommendations that prioritize the well-being of individuals, couples, and families.
Media Resources
These are optional to use if you want. Use only if helpful.
Visuals and graphics.
Social media blurbs to use in posts.
Email sample texts.
Below are some of these resources:
• Important Guidelines
• Blurbs for Recommending
• Evergreen Email
All other resources will be available in February 2026.
Important guidelines
Please avoid urgency-based or exaggerated claims..
Do not position BSF as therapy or crisis support.
Recommend only when it genuinely fits your audience.
Use your own voice and professional judgment.
Thank you for helping these principles reach
and bless more families!
Optional “How I Recommend This” Blurbs
Affiliates are welcome to copy, adapt, or ignore these examples and use your own.
OPTION Professional / Clinical Tone
“I often get asked for resources couples or families can use outside of sessions. One I’m comfortable recommending is Building Strong Families by Jonathan Sherman. It’s not therapy, but a clear, strengths-based framework grounded in secure attachment that helps people think more intentionally about connection and everyday family dynamics.”
OPTION 2:
Relational / Personal Tone
“I’m selective about what I recommend, but this is one I trust. Building Strong Families is a practical, non-clinical course that helps couples and families develop a shared language around connection, emotional safety, and intentional relationships. It’s especially helpful if you want a starting point without jumping straight into therapy.”
OPTION 3:
Short / Social-Friendly Tone
“If you’re looking for a calm, practical way to strengthen your family relationships, Building Strong Families is a solid place to start. It’s not therapy — just a thoughtful framework you can work through at your own pace.”
Evergreen Email You May Forward Verbatim
This email is commonly shared via email or text, and, of course, can also be adapted for newsletters and social posts.
Subject: A resource you may find helpful :-)
Hi [Name],
I wanted to pass along a resource I think you may find useful.
It’s a self-guided course called Building Strong Families, created by Jonathan Sherman, a marriage and family therapist. It’s not therapy and not a crisis program. It’s a practical, strengths-based framework focused on connection, emotional safety, and how everyday interactions shape relationships over time.
Some people use it as a starting point, others alongside counseling, and others simply as a way to get on the same page with a partner or family member. It’s designed to be worked through calmly and at your own pace.
If you’re interested, you can read more about it here:
[YOUR UNIQUE AFFILIATE LINK]
Just wanted to share in case it’s helpful.
Take care,
[Your Name]
